A series of three camping bears, are now four, with one new addition! Once a simple group of Tricons are now a series of public service ads aimed at children who go outside. It is important to educate young children to know of the importance of taking care of our environment and nature. With bright colors and a crafty cut paper effect to grab their attention, this series promotes a positive and important message. This project uses these cute bears to foster a love for the outdoors while also communicating a simple, yet important message.